Fishing’s my passion. It has been since I was a boy. I’ve been fishing for over 30 years and in that time I’ve caught quite a few fish and lost the odd few too. But it’s not just about the catch. It’s as much about the preparation, learning new tactics, discovering new venues and sharing my wins and losses with other anglers.
Time I’d Rather Have Fishing
One aspect of fishing I could do without, however, is the hours I’ve spent writing in my log book, not because I wanted to, but because I was required to by my clubs. It’s frustrating because it takes too long, because an A4 binder is not that portable or easy to refer to when I need to look at my feature sketches and its useless for trying to identify any patterns over the years. So I continued to robotically log my catch and forget about it until it was time to file my catch return. I’d rather have spent that time fishing.
There’s got to be a better way
Then last September I had a lightbulb moment – my log book doesn’t have to be on paper, it could be a smart fishing app that captures and analyses my fishing experiences. As an angler I wanted an app that:
- automatically tracks where I fish, as I fish
- quickly records what I catch and how, in as much detail as I want
- controls who sees what – so I only share my killer tactics with the people I want to (and just brag to everyone else!)
- identifies what works and what doesn’t work based on the fish I’m trying to catch and where I’m fishing
That’s how Finygo started. And I’ve had some tough choices to make figuring out which features will come out when, how to design the app so it doesn’t light up the angler at nighttime but is easy to see during the day. My biggest challenge was how to capture the data that anglers would want to store and mapping out the types of fishing and fish – cos they’re different in the UK and US. What makes Finygo special is that we’ve fixed that problem by not using a traditional way of storing the data. Making sure that we work with partners and pro-anglers who are just as passionate about fishing is a big part of that too. But what’s most important is creating an app that as anglers, we’ll love and use, that helps us fish better in the future as well as recording our past fishing experiences.
It’s Almost Here
We’re in the final stages of testing the app amongst the team, getting it right before we launch it to our pro-anglers, partners and beta testers in the next few weeks. I can’t describe how it felt to see the first version of Finygo on my iPhone. But I think you can guess from the picture.